Reviewer:Kevin Dawson, Copywriter
March 14, 2009 Subject:
Psychology of Advertising
Truly a classic, and must-read for the student of advertising. In a day and age where we are exposed to more advertising than ever, few of us understand the psychology behind it... which is another reason why most ads fail.
Read this book - it will give you a fundamental basis on which to write your own advertising that will effectively penetrate the mind of your prospects and tap his desires... not just the ego of the ad writer, looking for his next award.